First, what makes a good logo and what is it’s purpose?
Your logos purpose is to identify your brand or business! A good logo is distinctive, appropriate, practical, graphic and simple in form and also conveys the owner’s intended message. The design process aims to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. A logo also reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images.
Here’s some useful Logo Design Tips:
Keep your logo Simple & Flexible
Your logo has to look good on all types of media! It could end up on print work, promotional materials, t-shirt’s or a billboard. A complex logo can be difficult to reproduce and more importantly, difficult to remember. SIMPLE=MEMORABLE!
Vector Logos are Better
The vector file format offers clean lines and great contrast that is perfect for logo design. A well drawn vector-based logo is scalable to any size and is perfect for most media types.
Choose Your Colors Wisely
The most important part of your logo project is the design itself but don’t forget the color! Colors are a vital part of logo design. A simple shade of blue can imply that you’re trustworthy, dependable and committed. Green makes us feel soothing or relaxed or would be perfect for anything related to outdoors. So take the time to plan your color scheme, it says alot about your brand.
Strive to be Memorable & Different
There are 1,000’s of logos out there. The idea here is to be different than your competitors and stand out in a cluttered marketplace. You probably only have a second or two to captures the readers attention so make it memorable!
Need help with logo design? Contact Mcbryde Website Design, our skilled graphic designers can help!