Stock photography and professional graphics can “Make or Break” the impact on website design for potential customers. We consult our clients during the interview process on this very subject. While some customers may not have the availability to have professional photos taken of their products or business, consider this, use stock photos or graphics on at least the Index (HOME) page. Around 98% of your business will come from the FIRST impression which is your home page.
To give you a better idea how much of a difference professional photos and graphics make, take a look at some examples of websites with and without below!
Example 1 uses the combination of custom graphics and professional photographs for an artistic display of their services.
Example 2 uses less imagery and more text to describe their services.
Example 1 using istock photography and a minimalistic layout yet still professional.
Example 2 minimalistic version as well however low quality imagery.
Example 1 this example uses a nice ColorBox gallery for displaying photos of services and projects.
Example 2 this example uses generic graphics as a representation of the services provided.
Example 1 uses a beautiful example of their floral services with a large high quality photograph.
Example 2 also has a large high quality image, however, not as much focus on the image as the content.
Example 1 has a nice online shopping cart with product galleries to display multiple option and large photos
Example 2 the product in this shopping cart lacks the availability to view products much larger than the thumb.